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SUMMARY:Gamify Everything: From Monetization to Social Benefit
DESCRIPTION:Gamify Everything – from Monetization to Social Benefit ***Video Available*** \n\nWhen:\nTuesday\, September 18\, 2012\n6:00pm – 7:00pm: Networking and Refreshments\n7:00pm – 8:30pm: Panel Discussion and Q&A  \nWhere:\nCemex Auditorium at Knight Management Center (Parking and Directions) \n\n\n\n\n \n\n  \n\n\n\n\n \n\n\nEvent Description:  \nIn the 1964 classic Mary Poppins\, the Bank’s children refuse to clean up the nursery\, so what does Mary Poppins do… she turns the chore into a game of course! Companies across the globe are using this same approach to achieve customer loyalty\, employee engagement\, and even social benefit. \nHumans are wired from birth to play games that are fun and engaging. Games provide motivation\, ability\, and trigger and feed our basic drive for self-accomplishment according to the Fogg Behavior Model. \nWe have already seen mobile\, social\, and simple online games entice hundreds of millions of people into the gaming world. Will the next wave of games incentivize us to accomplish goals outside of the fun of playing the game? Will gamification revolutionize customer engagement\, alter the way we measure and motivate employees\, or change the way we improve our health and educate our children? \nJoin us at the Stanford Graduate School of Business to Learn More. \nModerator:\nMargaret Wallace\, CEO and Co-Founder\, Playmatics \nPanelists:\nCourtney Guertin\, Co-Founder & CTO Kiip\, Inc.\nRajat Paharia\, Founder & Chief Product Officer of Bunchball\nAmy Jo Kim\, Founder & CEO of ShuffleBrain\nJoshua Williams\, Senior Software Design Engineer at Microsoft Corporation\nAndrew Trader\, Venture Partner at Maveron \n  \n  \n 
URL:https://vlab.org/event/gamify-everything/
LOCATION:Stanford GSB: Cemex Auditorium at the Knight Management Center\, 655 Knight Way\, Stanford\, CA\, 94305\, United States
CATEGORIES:VLAB Panel
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