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SUMMARY:Monetizing Mobile Deep Linking: Who is Really Controlling the User?
DESCRIPTION:Monetizing Mobile Deep Linking\nWho is Really Controlling the User?\n			\n				\n				\n				\n				\n				Tuesday\, November 17\, 2015\n6:00 pm to 8:30 pm\n6:00 pm: Reception and networking\n7:00 pm: Panel discussion (with Q&A) \n			\n				\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				Many of us have experienced mobile deep linking\, the ability to link to a specific page inside an app\, without even realizing it. Google Maps\, Uber\, AirBnB\, and Yelp redirect users to other apps that provide information like maps\, reservations\, and events that may be interesting.  Deep linking provides the ability to deliver the exact information users need across apps with a single tap on the screen while marketers can gain valuable insights about the customer journey. Startups are innovating\, using this technology for more effective mobile marketing and greater ROI. \nWhile only 28 percent of the top 200 apps are currently using deep linking\, the potential for growth is enormous. The app market’s \worth is expected to reach $7.7 billion by 2017. Mobile deep linking will enable companies to be more effective by providing new marketplaces\, contextual information\, and valuable analytics to drive business. \n\nHow is mobile deep linking currently affecting commerce?\nWill apps developers be able to capitalize on the new SDKs/APIs?\nWill mobile deep linking  be the game-changer that opens the door for the next Google or Apple?\n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Moderator\n			\n				\n				\n				\n				\n				Ethan Smith\, VP of Growth\, Yummly \n			\n				\n				\n				\n				\n				Panelists\n			\n				\n				\n				\n				\n				Alex Austin\, CEO and Founder\, Branch Metrics \nMike Dudas\, CRO and Founder\, Button \nRosa Wu\, Lead Product Manager for App Search\, Google \nBen Narasin\, Partner\, Canvas Ventures\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Cemex Auditorium\nat the Knight Management Center\nStanford Graduate School of Business\n655 Knight Way\nStanford\, CA 94025
URL:https://vlab.org/event/deep-linking/
LOCATION:Stanford GSB: Cemex Auditorium at the Knight Management Center\, 655 Knight Way\, Stanford\, CA\, 94305\, United States
CATEGORIES:VLAB Panel
ATTACH;FMTTYPE=image/jpeg:https://vlab.org/wp-content/uploads/2015/10/VLAB_MDL.jpg
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