Ambient IQ: Intelligence Anywhere and Everywhere "If Terminex uses connected mousetraps… they could send [staff] directly to traps that have experienced a “Downed Mouse Event… They no longer have to send staff to empty mousetraps. ” -Hugo Fiennes, Co-Founder and CEO, Electric Imp Early-Stage Connection Imagine if Home-brew Computer Club members of the 1980’s took their products directly to market [...]