One of the most widely shared goals of mobile technology providers is to create a more personal, more direct, and more relevant connection with each and every consumer. Mobile deep linking, a recent innovation that provides links to content across apps, may hold the key to unlocking the untapped potential of mobile apps.
Companies with mobile apps find the technology extremely attractive because of it potential to drive revenue by delivering relevant content. Mobile users benefit by getting very specific information directly within their installed apps.
Mobile deep linking is poised to create a win-win situation for everyone.
Large and small companies are now incorporating deep linking into their products and services— and their customers might not even know it’s happening yet. Startups like Branch Metrics, Button, Quixey, and URX are creating the toolkits that make it all possible.
Nearly one-third of the top 200 most popular apps, including Airbnb and Uber, have incorporated mobile deep linking. With the ability to link to a specific page inside another app, consumers are getting useful information such as maps, dinner reservations, local events, or special deals completely transparently.
Wanderful Media, a retail-focused Silicon Valley startup, is using mobile deep linking in their Find&Save shopping app to connect users to deals at nearby stores. Backed by many top media companies, including Cox Media Group, Gannett Company, and Hearst Corporation, Wanderful Media already engaged over 180 Million U.S. consumers in the U.S.
“With the Find&Save app’s ‘Cash Dash’ alerts, we’ll send a notification when you’re near a store where you can earn money. Just shop at the store, take a photo of your receipt, and submit it for cash,” says Wanderful Media CEO, Ben T. Smith, IV. The app also offers coupons and weekly ads, allows you to create a shopping list, and lets you view featured discounts based on your current location.
“We developed our own internal deep linking system for sending a user to an existing page in the Find&Save app, such as Weekly Ads or a specific cash back offer,” he added. Wanderful Media leverages Branch Metrics‘ mobile deep linking technology within their app. “This gives us the ability to have cash-back offers for only the people who click on a Branch link. These special offers appear in their Cash Dash inbox and are linked to users from mobile ads, social media posts, email promotions, and more,” said Smith.
“Giving shoppers relevant offers, such as cash back at Target for people who have shown interest in Target, makes them more likely to use the app and complete the cash-back offer,” Smith adds. “Mobile deep linking has significantly disrupted mobile commerce. Shoppers skip right past extra screens and go straight to the content that they are interested in. This direct relevance translates into higher conversion and user retention.”
Alex Austin, founder of Branch Metrics, will be a panelist at the VLAB event, Monetizing Mobile Deep Linking: Who is Really Controlling the User?
Join us on November 17, 2015 to learn more about this game-changing technology. Tickets are available online or at the door. Get your tickets now >
This story is by Michelle McIntyre and Bob Gulino, members of the VLAB marketing team.